Privacy Policy

Introduction

Your privacy and data is important to us here at Alice Blue Interiors, a London based interior design studio, specialising in sophisticated and luxurious interiors across the UK.

This privacy policy clarifies our approach towards the principles of privacy.

Please read this privacy policy carefully to understand how we handle your information. If you do not agree to this privacy policy, please do not access the website or use our services.

If you want to identify our data processors, please see ‘Data Processors’ below.

Who we are & what this privacy policy covers

Hello! This is the Alice Blue Interiors website, a London based interior design studio, specialising in sophisticated and luxurious interiors across the UK.

This Privacy Policy applies to information that we collect about you when you access our website located at www.aliceblueinteriors.com to utilise the services we provide via our website.

Below we explain how we collect, use, and share information about you, along with the choices that you have with respect to that information.

What information we collect

Information you provide to us

In terms of the personal information we collect via this website:

  • Your contact details: such as your name, email or phone number in order to process your interior design enquiry

  • Communications with us: you may also provide us with information when you communicate with us about an interior design enquiry

Information we collect automatically

  • Log information: we collect information that web browsers, mobile devices, and servers typically make available. We collect log information when you use our website.

  • For example:

    • Browser type

    • IP address

    • Unique device identifiers

    • Language preference

    • Referring site

    • The date and time of access

    • Operating system

    • Mobile network information

  • Usage Information: We collect information about your usage of our website. For example, we collect information about what happens when you use our website (e.g., page views) along with information about your device (e.g., screen size, name of mobile network, and mobile device manufacturer). We use this information to, for example, provide our interior design services to you, as well as get insights on how people use our services, so we can make our interior design services better

  • Geolocation Information: We may determine the approximate location of your device from your IP address. We collect and use this information to, for example, calculate how many people visit our interior design services from certain geographic regions

  • Public Social Media Posts: We may collect public posts to social media platforms that specifically mention our interior design services and products via our handles

Information we collect through our services

We also get information from you that you input and include when you use our interior design services.

How and why we use your information

Purposes for using information

We use information about you as mentioned above and for the purposes listed below:

  • To provide our services, for example, if you make an enquiry and want to find out more about interior design

  • To further develop and improve our services, for example, developing what we include in our interior design services

  • To monitor and analyse trends and better understand how users interact with our interior design services, which helps us improve our services and make them more effective

  • To monitor and prevent any problems with our projects, ministries or services, protect the security of our services and protect the rights and property of Alice Blue Interiors and others

  • To communicate with you, for example through an e-mail, about news and training offered by Alice Blue Interiors and others we think will be of interest to you, solicit your feedback, or keep you up to date on our interior design work

  • To personalise your experience using our services and target our marketing messages to groups of our users for example, those who have engaged with our interior design services

When and how we share personal data

Purposes for using information

We do not sell our users' private personal information. We share information about you in the limited circumstances spelt out below and with appropriate safeguards in place to protect your privacy:

  • Subsidiaries, Employees and Independent Contractors

    • We may disclose information about you to our subsidiaries, our employees, and individuals who are our independent contractors that need to know the information in order to help us provide our interior design services or to process the information on our behalf. We require our subsidiaries, employees, and independent contractors to follow this Privacy Policy for personal information that we share with them

  • Third-Party Vendors

    • We may share information about you with third-party vendors who need to know information about you in order to provide their interior design services to us, or to provide their services to you or your site. This group includes vendors that help us provide our services to you, those that assist us with our marketing efforts (e.g., by providing tools for identifying a specific marketing target group or improving our marketing campaigns), those that help us understand and enhance our services (like analytics providers). We require vendors to agree to privacy commitments in order to share information with them

  • Legal Requests

    • We may disclose information about you in response to a court order, or other governmental request, including to meet national security or law enforcement requirements

  • To Protect Rights, Property, and Others

    • We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Alice Blue Interiors, third parties, or the public at large. For example, if we have a good faith belief that there is an imminent danger of death or serious physical injury, we may disclose information related to the emergency without delay

  • Business Transfers

    • In connection with any merger, sale of company assets, or acquisition of all or a portion of our project by another company, or in the unlikely event that Alice Blue Interiors closes down, user information would likely be one of the assets that is transferred or acquired by a third party. If any of these events were to happen, this Privacy Policy would continue to apply to your information and the party receiving your information may continue to use your information, but only consistent with this Privacy Policy

  • With Your Consent

    • We may share and disclose information with your consent or at your direction. For example, we may share your information with third parties with which you authorise us to do so

  • Aggregated or De-Identified Information

    • We may share information that has been aggregated or reasonably de-identified, so that the information could not reasonably be used to identify you. For instance, we may publish aggregate statistics about the use of our interior design services

  • Published Support Requests

    • And if you send us a request (for example, via a support email or one of our feedback mechanisms), we reserve the right to publish that request in order to help us clarify or respond to your request or to help us support other users

Where we store and process personal data

  • We store and process your personal data in a secure manner using up-to-date technology

How long we keep your personal data for

  • We keep your data as long as is necessary to deliver our projects or interior design services to you

  • We keep your data on file in case you want to engage with our interior design services further in the future

Children’s privacy

Our website and services are not intended for general audiences and not for children under the age of 16. No one under age 16 may provide any personal information on the website or through the services. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this website or through the services. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us.

Your rights in relation to personal data

Under the GDPR, we respect the right of data subjects to access and control your personal data

  • You have rights in respect of:

    • Access to personal information

    • Correction and deletion

    • Withdrawal of consent (if processing data on condition of consent)

    • Data portability

    • Restriction of processing and objection

    • Lodging a complaint with the Information Commissioner’s Office

  • To exercise your rights, please contact us via our Contact page

Legal bases for use of your information

The legal bases for using your information as set out in this Privacy Notice are as follows:

  • Where use of your information is necessary in order to fulfil our commitments to you under our Terms of Service and/or other agreements with you or is necessary to administer our services to you

  • Where use of your information is necessary for compliance with a legal obligation

  • Where use of your information is necessary in order to protect your vital interests or those of another person

  • Where use of your information is necessary for our legitimate interests or the legitimate interests of others (for example, to provide and update our Services, to improve our Services so that we can offer you an even better user experience, to safeguard our Services, to communicate with you, to measure, gauge, and improve the effectiveness of our advertising, and better understand user retention and attrition, to monitor and prevent any problems with our Services, and to personalise your experience)

  • Where we have your consent, in accordance with applicable law (for example before we place certain cookies on your device and access and analyse them later on)

Other things you should know

Data processors

We rely on the following third-party services to help us run our services smoothly:

Use of cookies and other technologies

Cookies are small pieces of text sent to your browser when you visit a site

  • They serve a variety of functions, like enabling us to remember certain information you provide to us as you navigate between pages on the Services

  • We use cookies on this website for the following purposes:

    • Performance And Analytics.Cookies help us analyse how our website is being accessed and used, and enable us to track performance of our services. For example, we use cookies to determine if you viewed a page. This helps us provide you with information that you find interesting

    • Third Parties. Third-Party Services may use cookies to help you sign into their services from our Services. Any such third-party cookie usage is governed by the policy of the third party placing the cookie

    • Opting Out. You can set your browser to not accept cookies, but this may limit your ability to use our website. The technology we use currently doesn’t respond to DNT:1 signals from browsers visiting our website. You can also opt out of receiving interest-based ads from certain ad networks here (or if located in the European Union, here)

  • For information about the cookies and similar technologies used on our site click here

Linking to other websites / third-party content

Any links to external sites or resources do not constitute an endorsement

  • We do not take responsibility for the content or information of any linked website

Contact and complaints

The Information Commissioner’s Office (ICO) recommends you seek to resolve any issues with the data controller initially prior to any referral to it. If you have any queries about this privacy notice or how we process your personal data, or if you wish to exercise any of your rights under applicable law, you may contact us by email.

Generally, you will not have to pay a fee to access your personal data or to exercise any of your rights, however, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data or to exercise any of your other rights.

You can contact the ICO on 0303 123 1113 or www.ico.org.uk/concerns

Document last updated: March 2024